Ford Environments

Collaborated with agency and activation partners to translate the Ford brand into physical environments and experiences. Contributed to the overall aesthetic and experiential design of FordHub at Westfield World Trade Center, an experimental space connecting customers to the future of mobility. Projects ranged from retail environments to employee uniforms to special activations — including window displays and activations for Warriors In Pink, Ford’s Breast Cancer Awareness Initiative, and even a “talking sleigh” to announce Ford’s voice-activated features. Also supported dealership design through furniture selection, materiality decisions, and environmental graphics.

credits

Associate Design Directors: Anne Brinich, Tim McCaffrey
Designers: Stephanie Pease, Jin Kwag
Partner Agencies: Jackson Dawson, The Display Group, Radical Media, FrameStore, Ford Land