Clayton Utz

We created a refreshed brand identity system for Clayton Utz, a leading Australian “Big Six” law firm, aligning the brand with its evolved vision while authentically leveraging its heritage. Following a robust discovery phase, we identified opportunities to make the brand feel more dynamic and approachable without sacrificing sophistication. Retaining the existing logo to preserve equity, we introduced a distinctive color palette, refreshed emblem, cohesive photography style, and a suite of unique graphic elements. As branding and production partners, we delivered the identity end-to-end, including the brand toolkit, guidelines, presentation and social templates, photography direction, and more.

Credits

Executive Design Director: Anne Brinich
Designers: Karinna Klocko, Arlene Zhao, Erin Wilczynski