EXPERIENCE
Hogarth : Detroit, MI
(Agency evolved through various name changes during my tenure — Team Detroit, GTB, and Makerhouse — before merging with Hogarth in 2024)
Clients include Ford, Lincoln, DraftKings, Visa, The Coca-Cola Company, and more
Executive Design Director NA : September 2024 - Present
Responsible for leading and evolving the design discipline across the organization. I set design strategy, establish design processes, oversee end-to-end design execution, ensure creative excellence across all projects, establish and govern brand compliance, and champion the integration of AI into design workflows, and partner cross-functionally to align design with business and brand goals.
Group Design Director : April 2021 - September 2024
Led strategic brand design across multiple concurrent engagements, with a focus on developing and implementing scalable design processes. Oversaw and mentored the design team, and ensured creative quality and consistency across a diverse client portfolio and cross-agency partnerships.
Design Director : March 2019 - April 2021
Focused on delivering strategic brand design across individual projects. Led project-level design teams, managed the design process from concept through execution, and partnered closely with partners and internal teams to develop cross-channel branding and design solutions.
Associate Design Director : September 2015 - March 2019
Guide teams of designers, manage the design process, and develop design strategy on cross-channel design and branding assignments. Worked on multidisciplinary teams, applying design-thinking methodology to brand strategy assignments.
Designer : October 2012 - September 2015
Conceptualized and designed logos, brand stories, brochures, advertising, digital communications, annual reports, invitations, packaging, video animations, pitches, and more for various clients.
The University of Michigan Ross School of Business : Ann Arbor, MI
Interim Creative Director : August 2012 - October 2012
Designer/Art Director : July 2008 - October 2012
Oversaw design, messaging and execution of marketing materials including print, digital, and video. Rebranded entire communication stream across numerous degree programs and vehicles of communication. Conceptualized, art directed, designed, and produced Dividend Magazine, viewbooks, admissions materials, advertising, digital communications, and videos. Directed freelance graphic designers to ensure brand consistency.
Hour Media : Royal Oak, MI
Art Director : November 2006 - July 2008
Associate Art Director : May 2005 - November 2006
Conceptualized, art directed, designed, and oversaw production of publications for clients, including Somerset Magazine, Mall at Millenia Magazine, DBusiness Magazine, Birmingham Magazine, Michigan Wine Country Magazine, Flagstar Bank, Credit Union ONE, Comerica Bank, Macomb County, and Momentum Books.
Senior Advertising Designer : October 2004 - May 2005
Advertising Designer : July 2003 - October 2004
Supervised team of two advertising designers while carrying out advertising designer responsibilities. Conceptualized, developed and prepared advertising and marketing material for advertisers and Hour Media publications.
EDUCATION
The University of Michigan
School of Art & Design : 1999 - 2003
Bachelor of Fine Arts, Graphic Design Graduated summa cum laude
continued EDUCATION
IDEO U Hello Design Thinking Course
GTB Human Centered Design Bootcamp
College for Creative Studies Web Design Continued Education Course
CREATIVE ACHIEVEMENTS + INVOLVEMENT
Transform Awards DraftKings Network 2023; Gold - Best Development of a New Brand Within an Existing Brand Portfolio, Gold - Best Visual Identity From the Sports and Leisure Sector, Gold - Best Use of Audio Branding, Silver - Best Strategic or Creative Development of a New Brand, Highly Commended - Best Use of a Visual Property
D Show Award Winner 2013, 2014, 2017, 2022, 2024, 2025
GDUSA American Graphic Design Award 2014, 2016
AIGA Member 2012 - 2020
GTB Intern Mentor 2015, 2017