Ford Brand

Ford Brand

With almost 15 years working on the Ford account, my role has evolved over time but my experience has lead me to a role in the development and governance of the Ford brand identity system. This included defining the core design principles, authoring the global brand guidelines, and collaborating with multiple branding agencies on the creation of the identity system and brand architecture. We brought the system to life by prototyping it across key touchpoints, producing a comprehensive brand toolkit, and developing templates for presentations, email, newsletters, and advertising. I also helped establish Ford’s first iconography and motion graphics libraries. Ongoing responsibilities include leading brand immersions, managing inquiries through the Ford brand inbox, and extending the identity system across Ford’s diverse portfolio of subbrands and products.

credits

Global Head of Design: Christine Jones
Executive Design Director: Anne Brinich
Design, Illustration, and Animation: Hogarth Design Team
Agency Partner: Fantasy