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Once accepted to the University of Michigan's Ross School of Business, applicants are mailed an admit binder that relays all of the information they will need to know in order to attend the university. At this point, not all students have made their final decision as to where to attend, so I developed a piece that would reinforce the community aspect of the school, which is truly a selling point. Using the tab pages of the binders, we tell stories of various students and how they are all connected to each other. It's a large university, but the community at the business school is tight-knit with students who will inspire and encourage each other.
Photography by Scott Stewart