Ford
Helped to develop a new Ford Brand Identity System, involved in everything from initial prototyping to final application and governance of the system.
Project encompassed guidelines and template development, as well as the creation of Ford’s first-ever iconography and motion graphics libraries.
Developed the design principles for Ford to guide all of the creative decisions coming out of the company.
Crafted the first-ever Ford Iconography library in addition to developing the toolkit of brand assets, including a pattern library and illustration style.
Developed and maintained the Ford brand presentation templates, along with all stationery, email, newsletter, animation, and advertising templates.
